How to Price Wholesale Handbags: Margin Math
Published: August 15, 2026 | 6 min read
Pricing is where margins are made. Use landed cost and cost reduction.
The Math
Unit cost + freight + duty = landed cost. Keystone (x2) is a common wholesale markup; retailers x2 again.
MOQ Effect
Higher MOQ lowers unit cost; negotiate MOQ to protect margin.
Source
Quote delivered, not ex-works, to avoid surprises.
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Frequently Asked Questions
What markup is normal?
Keystone (2x) wholesale is common.
Quote ex-works or delivered?
Delivered (landed) avoids surprises.
How does MOQ affect price?
Higher MOQ lowers unit cost.
Include duty?
Yes - in landed cost.
How to protect margin?
Negotiate MOQ and freight.